Situations that create reputational risk or threaten enterprise value can quickly outpace a solution if a company’s communication strategy is inadequate.
By coordinating communication strategy with management, key stakeholders and outside advisors, we are able to apply our legal, financial and most importantly, cultural, acumen to the task at hand. For both internal and external communication initiatives Serica’s provides strategic counsel with the aim of providing a unified, coherent, message.
For event-driven communication needs we are able to quickly respond to critical situations and get ahead of the issue. The growing influence of social media to shape the conversation, and the speed at which it can do so, places an ever-greater need to respond quickly and correctly during a time of crisis.
We understand that what makes compelling communication hasn’t changed, but the ways in which we can communicate has. We are able to tailor our communications approach for both medium and user without diluting the message.
Our Strategic Communication team practice areas include:
- Crisis and Issues Management Communications
- M&A Communications
- Shareholder Communications
- Employee Engagement
- Media Relations
- B2B Communications
- Financial and Special Situations Communications